Projects we've delivered

Health & Not-for-Profit

National Breast Cancer Foundation

Zuni was selected through a competitive tender to help NBCF define the digital capability and systems to drive the organisation forward – and make every dollar count. We conducted requirements gathering and delivered a current state assessment, future state functional goals, gap analysis, and a framework of four digital strategy principles with prioritised recommendations.

A multi-year programme of work spanning martech architecture, CRM platform selection and implementation, and ongoing data and email engagement strategy for one of Australia's most iconic cultural institutions. Zuni reviewed SOH's entire marketing technology stack, developed a systems architecture roadmap, and ran a tender process that led to the selection and implementation of a new CRM platform – working closely with marketing, IT, ticketing and customer experience teams throughout. Post implementation, Zuni delivered a segmentation strategy and an email marketing strategy to drive measurable improvements in visitor engagement.

Health & Not-for-Profit

Asthma Australia

A series of research, customer journey, tech stack and digital strategy projects supporting Asthma Australia's digital transformation journey. Zuni has provided ongoing support across multiple workstreams, helping Asthma Australia build a more customer-centred digital presence aligned to their mission.

Education

Sydney Catholic Schools

Sydney Catholic Schools – a system of 147 schools serving over 70,000 students – engaged Zuni to lead a comprehensive discovery process to evaluate their digital platforms and design an integrated marketing technology stack. Working alongside technical partner Sitback, Zuni conducted extensive stakeholder consultation across 25 groups including school principals, IT, and marketing teams. We assessed the current systems architecture, defined a future-state functional solution including a unique content management framework for SCS's franchise-style needs, and led technology and vendor research to identify the right platforms to move forward.

Arts & Entertainment

Century Venues

Century Venues – home to Enmore Theatre, Factory Theatre, The Concourse Chatswood, Manning Bar and The Comedy Store – engaged Zuni to review and optimise their data-driven marketing practices. What began as a data and messaging strategy grew into a long-term partnership covering CRM platform selection, solution design, and the delivery of fully automated, targeted communications.

Health & Pharma

BD

Zuni has worked with BD across multiple product divisions – including Diabetes, Diagnostics, and BD Biosciences – conducting two-stage customer research programmes, developing customer journey maps, and translating those insights into digital and content strategies grounded in real audience understanding.

Consumer Health

SFI Health

Zuni has provided digital marketing strategic assistance to SFI Health over a number of years, including a digital marketing strategy, content strategy, assistance on ecommerce strategy and market-specific mentoring. Most recently, we've conducted Customer Journey Mapping projects in the USA, UK and Australia and explored the direct to consumer opportunity across 11 countries to identify opportunities.

Financial Services

Zurich Financial Services

Following the acquisition of OnePath from ANZ and Macquarie Life from Macquarie Bank, Zurich needed to unify significantly different customer and advisor processes across its new brands. Zuni used a co-design approach – combining group workshops, qualitative and quantitative research, and iterative documentation – to map front and back-stage journeys across new business, admin, claims, and full customer lifecycle. The resulting journey maps and service design recommendations became central working documents across the merger programme, used by teams spanning marketing, IT, operations and project management.

Industry Body

ADMA

Leveraging our broad knowledge of the wider digital market, Zuni develops and delivers a range of courses for ADMA's digital marketing training, including Customer Journey Mapping, Insights Strategy and Action, and Email Marketing courses. Zuni is also a member of ADMA's Education Advisory Board.

Industry Body & Not-for-Profit

FIA (Fundraising Institute Australia)

Ongoing delivery of the Donor Journey Mapping course for FIA, helping fundraising professionals across Australia understand and apply customer journey mapping techniques in a not-for-profit context.

Medical Devices & Life Sciences

Johnson & Johnson Medtech

Providing ongoing support for digital transformation across the organisation and key brand franchises, including customer journey mapping and product-level digital strategy, platform strategy and capabilities improvement.

Financial Services

Club Plus Super

Club Plus Super needed smarter ways to engage with highly transient club-industry employees and their employers. Zuni ran a research-heavy engagement strategy project – using co-design workshops, extensive Tableau-based data analysis, and qualitative and quantitative research to map and validate member and employer lifecycles. The resulting journeys and engagement strategy became central internal tools for communicating strategy and surfacing new opportunities, with new member communications plans developed off the back of the work.

Government & Public Utilities

Jacana Energy

As Jacana Energy – the NT's largest electricity retailer – shifted to a digital-first model, Zuni was engaged to gather requirements and develop solution designs for a new public website and customer account portal. Using co-design workshops to define audiences and user stories, then iterative customer-centric design cycles with open card sorts, tree testing and clickable prototypes validated on real customers, Zuni delivered a comprehensive functional specification ready for build tender – with full stakeholder buy-in through their direct involvement in the process.

Automotive

Hyundai Motor Company Australia

Hyundai needed a unified digital strategy across the full customer lifecycle – from awareness through repurchase – and a martech stack capable of delivering it. Zuni built a single customer experience map covering the entire car buying and ownership journey, overlaid with all existing data sources and systems to identify inefficiencies. Working with the Marketing Director, CX Manager, IT Director, and the South Korean global team, Zuni developed a detailed business case for a new martech architecture and implemented an audience segmentation and personalisation roadmap. Hyundai subsequently launched on the Adobe platform under global licensing agreements.

Not-for-Profit & Events

Mother's Day Classic

The Mother's Day Classic – an annual fun run raising funds for breast cancer research – needed a digital strategy to cut through a crowded charity events market. Zuni took a consumer-centric co-design approach, mapping journeys across participants, sponsors, fundraisers, and volunteers. We delivered a full website requirements and information architecture brief, social media strategy, email communication and segmentation strategy, CRM requirements, and an integrated systems architecture. At the next event, entry fees rose 7%, average funds raised per fundraiser jumped from $269 to $440, traditional media spend fell 29% while overall reach increased 33%, and social media reach grew 366%.

Consumer & Retail

Blundstone

Blundstone was growing rapidly in the US market and needed a cohesive digital channel strategy to manage the brand locally and internationally. Zuni led consumer-centric co-design workshops across Australian and US teams, developed a full digital channel strategy and ecommerce site requirements, and delivered formal in-house training in customer journey mapping.

Health & Not-for-Profit

The Butterfly Foundation

The Butterfly Foundation supports people affected by eating disorders and negative body image – including those with lived experience, their families, and supporters. Zuni worked collaboratively with TBF to identify specific digital opportunities through co-designed journey maps across six stakeholder groups, and produced formal requirements and solution design documentation to guide implementation.

Financial Services & Health

CBHS Health

As part of a digital-first member experience and acquisition project, CBHS engaged Zuni to review and recommend CMS and event booking platforms. Zuni conducted requirements workshops across the business, developed formal scorecards, and presented clear recommendations to senior stakeholders.