Industry Body & Not-for-Profit
FIA (Fundraising Institute Australia)
Donor journey mapping course delivery
About the client
The Fundraising Institute Australia (FIA) is the peak body for professional fundraisers in Australia, representing individuals and organisations committed to ethical and effective fundraising. FIA's professional development programme supports fundraising practitioners in building skills and knowledge across all aspects of their work.
The engagement
Zuni delivers the Donor Journey Mapping course for FIA on an ongoing basis – helping fundraising professionals across Australia understand and apply customer journey mapping techniques in a not-for-profit context.
The course draws directly on Zuni's extensive experience in journey mapping across the health, not-for-profit, and consumer sectors. It is adapted specifically for the fundraising context – addressing the unique dynamics of donor relationships, the variety of donor types and motivations, and the specific data and system challenges fundraising organisations face.
Participants leave with practical tools and frameworks they can apply to map and improve the donor experience within their own organisations.
Services involved