Question 1

What does Zuni do?

Accepted Answer

Zuni is an independent digital strategy consultancy. We bring clarity to digital complexity by developing strategies that align what your customers need with what your business is trying to achieve. Our services include digital strategy, customer research and journey mapping, CRM and marketing technology, and training and implementation.

Question 2

What makes Zuni different from a digital agency?

Accepted Answer

Zuni is an independent consultancy — we don't build or sell digital products, so our recommendations are always in your interest without agency bias. We have 20 years of experience guiding organisations through digital change, and the people you meet are the people who do the work — no handoffs, no switch and bait.

Question 3

What is digital strategy consulting?

Accepted Answer

Digital strategy consulting involves developing a clear plan for how an organisation's digital channels and technology can deliver on its business goals. It includes customer research, journey mapping, channel strategy, marketing technology selection, and ensuring digital investments align with customer needs and business objectives.

Question 4

What is customer journey mapping?

Accepted Answer

Customer journey mapping is a research-led process that documents and visualises the steps a customer takes when interacting with your organisation — from awareness through to purchase and beyond. It reveals pain points, unmet needs, and opportunities to improve the experience. At Zuni, journey mapping is grounded in real customer research, not assumptions.

Question 5

Does Zuni work with organisations across Australia?

Accepted Answer

Yes. Zuni works with organisations across Australia across a range of sectors including health, financial services, arts and culture, not-for-profit, and consumer goods. Clients include Asthma Australia, Sydney Opera House, State Library NSW, SFI Health, National Breast Cancer Foundation, and others.

Question 6

What is marketing technology consulting?

Accepted Answer

Marketing technology (martech) consulting helps organisations select, configure, and optimise the tools and platforms that power their customer communications — including CRM systems, email marketing platforms, data and analytics tools, and automation platforms. Zuni provides independent martech advice without vendor bias.

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Mike Zeederberg

Sharlene Zeederberg

Siena Byrne