Build the capability to make strategy stick

Q: What does Zuni do?

Zuni is an independent digital strategy consultancy. We bring clarity to digital complexity by developing strategies that align what your customers need with what your business is trying to achieve. Our services include digital strategy, customer research and journey mapping, CRM and marketing technology, and training and implementation.

Q: What makes Zuni different from a digital agency?

Zuni is an independent consultancy — we don't build or sell digital products, so our recommendations are always in your interest without agency bias. We have 20 years of experience guiding organisations through digital change, and the people you meet are the people who do the work — no handoffs, no switch and bait.

Q: What is digital strategy consulting?

Digital strategy consulting involves developing a clear plan for how an organisation's digital channels and technology can deliver on its business goals. It includes customer research, journey mapping, channel strategy, marketing technology selection, and ensuring digital investments align with customer needs and business objectives.

Q: What is customer journey mapping?

Customer journey mapping is a research-led process that documents and visualises the steps a customer takes when interacting with your organisation — from awareness through to purchase and beyond. It reveals pain points, unmet needs, and opportunities to improve the experience. At Zuni, journey mapping is grounded in real customer research, not assumptions.

Q: Does Zuni work with organisations across Australia?

Yes. Zuni works with organisations across Australia across a range of sectors including health, financial services, arts and culture, not-for-profit, and consumer goods. Clients include Asthma Australia, Sydney Opera House, State Library NSW, SFI Health, National Breast Cancer Foundation, and others.

Q: What is marketing technology consulting?

Marketing technology (martech) consulting helps organisations select, configure, and optimise the tools and platforms that power their customer communications — including CRM systems, email marketing platforms, data and analytics tools, and automation platforms. Zuni provides independent martech advice without vendor bias.

Question 1

Why should organisations invest in building internal digital capability?

Answer

External expertise is valuable, but it walks out the door. When digital knowledge and skills sit inside your team – rather than in a consultant's head – your organisation becomes more resilient, makes better decisions when briefing agencies, and develops the institutional understanding to iterate and improve over time.

Question 2

What topics does Zuni's training cover?

Answer

Core topics include digital strategy, customer journey mapping, email marketing, CRM and customer engagement, marketing technology, data and digital analytics, social media marketing, content strategy, and buyer behaviour. Zuni also develops bespoke programs tailored to specific industries, roles, or challenges.

Question 3

Who delivers Zuni's training?

Answer

Training is delivered by Zuni's practitioners – people who are actively working in digital strategy and consulting, not training specialists delivering from textbooks. The content is current, grounded in real client scenarios, and immediately applicable.

Question 4

What is executive mentoring for digital marketing?

Answer

One-on-one structured sessions with a Zuni practitioner, designed for senior marketers and executives who need to lift their strategic digital capability. Sessions are tailored to the individual – covering skills gaps, frameworks for specific challenges, and regular input on real problems the mentee is navigating in their role.

Question 5

What's the difference between in-house workshops and off-the-shelf training?

Answer

Off-the-shelf training uses generic examples and frameworks. In-house workshops are built around your organisation – your channels, your customers, your challenges, and your current level of digital maturity. The learning is immediately applicable because it's grounded in your actual context, not a hypothetical one.

Build the capability to make strategy stick

How we work

In-house workshops

Industry body courses

Higher education

Executive mentoring

Topics we cover

Related work

ADMA

FIA (Fundraising Institute Australia)

Johnson & Johnson Medtech

Frequently asked questions

Build your team's digital capability