Medical Devices & Life Sciences
Johnson & Johnson Medtech
Ongoing digital transformation across key brand franchises
About the client
Johnson & Johnson MedTech is one of the world's largest medical technology companies, operating across surgical, orthopaedic, cardiovascular, and vision care segments. In Australia, the business works across a number of distinct brand franchises, each with its own commercial objectives, customer base, and digital maturity.
The engagement
Zuni has provided ongoing digital transformation support to Johnson & Johnson MedTech across the organisation and key brand franchises. The work has spanned customer journey mapping at the product franchise level – developing detailed pictures of how healthcare professionals engage with specific brands across their professional journeys.
At the organisational level, Zuni has contributed to platform strategy and digital capabilities improvement – helping J&J MedTech assess where to invest in digital infrastructure and how to build the internal capability to use it effectively.
The outcome
The ongoing engagement has given J&J MedTech richer audience understanding at the brand franchise level, and a clearer strategic direction for digital investment across the organisation. Journey maps have become working tools for brand and marketing teams, informing content strategy, channel planning, and customer communications.
Services involved