Marketing Technology
Marketing tech right sizing: the right message, through the right channels, powered by the right technology
Marketing automation is underpinned by marketing technology. Which needs to be fit for purpose and optimised for efficiency. We help businesses review and refine their martech stack to deliver efficiencies and cost savings, whilst meeting their long-term tech needs.
And because we're independent, our recommendations are always in your interest.
How we approach technology & channels
1
Assess
Current systems, capabilities, business requirements
2
Design
Future state scenarios, tech stack architecture
3
Select
Vendor evaluation, tender management, negotiation
4
Implement
Implementation support, ongoing advisory
What we deliver
Business requirements gathering
We work with stakeholders across your business to surface, document and prioritise the requirements your technology needs to meet – functional, technical, data and organisational. The result is a clear, agreed brief that becomes the foundation for selection, design and implementation.
Marketing tech right sizing
Identification, specification, and selection of technology platforms. We assess your current tech stack, identify gaps and redundancies, develop scenarios for the future state, and support you through vendor selection and implementation.
AI strategy
A practical, organisation-wide view of where AI can add real value across your marketing and customer engagement – from content and personalisation to automation, insights and decision support. We help you cut through the hype, identify the use cases that genuinely move the needle, and build a roadmap that fits your data, your tech stack and your team's capability.
Implementation support
Providing technical, organisational and vendor selection support to ensure your martech projects deliver on their strategic and business goals – not just on paper.
Related work
All case studiesHealth & Not-for-Profit
National Breast Cancer Foundation
Zuni was selected through a competitive tender to help NBCF define the digital capability and systems to drive the organisation forward – and make every dollar count. We conducted requirements gathering and delivered a current state assessment, future state functional goals, gap analysis, and a framework of four digital strategy principles with prioritised recommendations.
Arts & Culture
Sydney Opera House
A multi-year programme of work spanning martech architecture, CRM platform selection and implementation, and ongoing data and email engagement strategy for one of Australia's most iconic cultural institutions. Zuni reviewed SOH's entire marketing technology stack, developed a systems architecture roadmap, and ran a tender process that led to the selection and implementation of a new CRM platform – working closely with marketing, IT, ticketing and customer experience teams throughout. Post implementation, Zuni delivered a segmentation strategy and an email marketing strategy to drive measurable improvements in visitor engagement.
Education
Sydney Catholic Schools
Sydney Catholic Schools – a system of 147 schools serving over 70,000 students – engaged Zuni to lead a comprehensive discovery process to evaluate their digital platforms and design an integrated marketing technology stack. Working alongside technical partner Sitback, Zuni conducted extensive stakeholder consultation across 25 groups including school principals, IT, and marketing teams. We assessed the current systems architecture, defined a future-state functional solution including a unique content management framework for SCS's franchise-style needs, and led technology and vendor research to identify the right platforms to move forward.