Industry Body
ADMA
Digital marketing training and curriculum development
About the client
ADMA (the Association for Data-driven Marketing and Advertising) is Australia's peak body for data-driven marketing. ADMA's training arm delivers professional development for marketing and data professionals across Australia – helping practitioners stay current in a rapidly evolving digital landscape.
The engagement
Zuni has developed and delivered a range of courses for ADMA's digital marketing training programme. Drawing on our broad experience across digital strategy, customer research, and marketing technology, we have created and facilitated courses including Customer Journey Mapping, Insights Strategy and Action, and Email Marketing.
Each course is developed to be immediately applicable – grounded in real-world practice and structured to give participants tools and frameworks they can put to work in their organisations straight away. Courses are regularly reviewed and updated to reflect changes in the market.
ADMA Education Advisory Board
Zuni is also a member of ADMA's Education Advisory Board – contributing to the strategic direction of ADMA's training curriculum and helping ensure it remains relevant to the needs of the Australian marketing industry.
Services involved